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Truvia™ (pronounced Tru-VEE-a) is the brand name for a great-tasting, natural, zero calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, which is 200 times sweeter than sugar. Truvia™ natural sweetener provides consumers with a new, natural sweetener choice to reduce the number of calories in their diets and provides a new option in their overall wellness plan. Truvia™ sweetener is available both as an ingredient and as a tabletop sweetener.
The name Truvia™ comes from the combination of "truth" and "the way.
Consumers are looking for natural food and beverage alternatives. Truvia™ rebiana, which comes from a leaf, gives them a new sweetener choice. Many consumers are managing their calorie intake and have been searching for a zero calorie natural alternative to current market offerings.
Now, consumers will be able to taste Truvia™ tabletop sweetener. In addition, Truvia™ natural sweetener will be used as an ingredient in foods and beverages.
Truvia™ natural sweetener is safe for use as a general purpose sweetener. Based on stevia's long history of use around the world, previous scientific research, and a rigorous safety evaluation program, Truvia™ natural sweetener has been established as a safe product for use as a general purpose sweetener.
Truvia™ tabletop has a unique crystalline form and proprietary natural flavor system. Cargill provides all the ingredients in the Truvia™ tabletop sweetener and uses its food formulation expertise to bring consumers the optimum taste in natural zero calorie sweetness.
One packet of Truvia™ natural sweetener provides the same sweetness as two teaspoons of sugar. Truvia™ natural sweetener is suitable for people with diabetes. The product is kosher certified (Parve circle U)
The tabletop sweetener is available in 40, 80 and 140 sachet quantity packaging. Manufacturer's suggested retail pricing is $3.99 for 40-count carton, $6.49 for 80-count carton and $10.99 for 140-count carton.
The 40-count package is available for purchase online for $3.99 plus shipping/handling at www.truvia.com.
Truvia™ natural sweetener comes in recyclable cartons that are printed with soy inks. The cartons are designed to evoke sweetness and the notion of confections. These unique cartons have an attractive and easy-to-open lid.
Truvia™ natural sweetener comes in packets that are printed with food grade inks, a feature not replicated with other sweetener packets.
Headquartered in Minneapolis, Minn., Cargill is an international provider of food, agricultural and risk management products and services. With 160,000 employees in 67 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.
Media Contacts |
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|---|---|---|
| Ann Clark Tucker | ||
| Phone: 952-742-4057 | ||
| Email: Ann_Tucker@Cargill.Com | ||
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