This is needed to work. Do not delete this.
Truvia™ News
This is needed to work. Do not delete this.
Stevia natural sweetener bites into sugar-free market
Natural sweeteners made from extract of the stevia plant have taken about 10 per cent of the US consumer market for table-top sugar substitutes, just nine months after being approved by the US Food and Drug Administration.
Copyright Financial Times 2009
Move Over Splenda, Here Come Sons of Stevia
It seemed too good to be true. Stevia, used for centuries by the natives of Paraguay, was 30 times sweeter than sugar...
See Truvia™ natural sweetener on The Martha Stewart Show
Martha reveals her latest Martha's Find: Truvia™ natural sweetener
See More: marthastewart.com
NEW YORK, Sept. 17, 2009
Hansen's Natural releases four all-natural, refreshingly delicious juice cocktails that are ideal for health-conscious consumers. Free of artificial flavors and colors, as well as preservatives and sweeteners, Hansen's Natural Lo-Cal Juices are the perfect solution to a healthy lifestyle providing an all-natural, lo-cal juice in four dynamic and nutritious fruit flavors.
©2009 WTVJ NBC Miami. All rights reserved.
WAYZATA, Minn., September 8, 2009
The French government has approved the use of rebaudioside A in food and beverages in France. This approval is the first for an EU market and allows the food and beverage industry to formulate with rebiana, high purity rebaudioside A, for the next two years.
Download PDF (English)
WAYZATA, Minn. (USA), 8 septembre 2009
Le gouvernement français a approuvé l’utilisation du rebaudioside A, dans les aliments et les boissons en France. Cette approbation est la première sur le marché européen et permet aux industriels du secteur de l’alimentation et des boissons d’inclure dans leur formule rebiana, le rebaudioside A de grande pureté, pendant les deux prochaines années.
Download PDF (French)
Once upon a time, your choice for a sugar substitute was pretty much limited to one product.
© 2009 Joy Bauer. Initially published in Parade Magazine. All rights reserved.
The New York Times [April 15, 2009]
Forget the Sweet Talk, Sugar. This is a Street Fight.
Cape Cod Times April 2, 2009
Sprite Green is the latest addition to the world of Coca-Cola products, and its name refers not just to the color of the can or the beverage. This diet soda is green in a deeper sense, deriving its sweetness not from artificial saccharin or aspartame, but from a natural, zero-calorie sugar substitute that many experts believe is primed to take supermarket shelves by storm.
New York, NY [December 18, 2008]
The Food and Drug Administration has declared a natural zero-calorie sweetener derived from the herb stevia safe for use in foods and beverages, clearing a path for Coca-Cola Co., PepsiCo Inc. and other companies to market it in a variety of products.
Wayzata, MN [December 17, 2008]
New Natural Sweetener – Truvia™ Rebiana – Market Leader in New Sweetness Category.
New York, NY [December 16, 2008]
As Coca-Cola readies the launch of Stevia in three of its Odwalla juices this week, its partner in the zero-calorie sweetener deal, Cargill, has kicked off an ad campaign of its own. Called "Honestly Sweet," the effort plays up Cargill's naturally derived tabletop sweetener, Truvia™.
Minneapolis, MN [December 15, 2008]
Cargill is launching a broad-based national integrated marketing campaign for Truvia™ natural sweetener, the new natural, zero calorie sweetener made with the best tasting-part of the stevia leaf.
August, 2008
SWEET! was the resounding consensus among taste testers at the Truvia™ Greenhouse tasting booth in New York City on July 9, 10 and 11. Commuters and tourists passing through Rockefeller Plaza got a refreshment break of iced tea and lemonade sweetened with Truvia™, Cargill’s stevia-derived rebiana-A product.
New York, NY [July, 2008]
Look out, ladies! There is a new, 100-percent natural no-calorie sweetener on the market – Truvia™. This sweetener offers the same refreshingly sweet taste as regular sugar without any of the unnecessary calories. To allow consumers to taste this natural sweetener, Cargill offered the "First Taste Moment" at a greenhouse they constructed in Rockefeller Center.
New York, NY [July 9, 2008]
To offer consumers the "First Taste Moment" of Truvia™ natural sweetener, the new zero calorie, great tasting sweetener, Cargill opens the Truvia™ Greenhouse at Rockefeller Center from July 9 - 11 in New York City. The Greenhouse coincides with the initial retail availability of Truvia™ natural sweetener at select D’Agostino supermarkets in New York City. Forty-count packages of Truvia™ natural sweetener are also available for purchase online at www.truvia.com for $3.99 plus shipping/handling...
New York, NY [July 9, 2008] - Wayzata, MN [May 15, 2008]
In response to strong consumer demand for a natural, zero-calorie way to sweeten foods and beverages, Cargill today introduced Truvia™ brand (pronounced Tru-VEE-a) natural sweetener, a great-tasting, zero-calorie sweetener made from rebiana, the best-tasting part of the stevia leaf. Truvia™ natural sweetener will provide consumers with a new, natural way to reduce calories in their diet while still enjoying sweet-tasting foods and beverages.
New York, NY [July 9, 2008] - Wayzata, MN [May 15, 2008]
Research published electronically today in the peer-reviewed scientific journal Food and Chemical Toxicology clearly establishes the safety of rebiana (common or usual name for high-purity Rebaudioside A from stevia) for general use to sweeten foods and beverages, according to experts at Cargill and The Coca-Cola Company.
Wall Street Journal, Betsy McKay
Welcome to the sweetener wars.
Cargill Inc. said it has made available data to the Food and Drug Administration attesting that a new no-calorie natural sweetener it has developed with Coca-Cola Co. is safe for consumption, and that it plans to introduce it as a tabletop sweetener in the U.S. market by year end…
Coca-Cola Co., the world's largest soft drink maker, and Cargill Inc. say a natural sweetener from the stevia plant, which grows in Central and South America, is said to be 200 times sweeter than sugar and safe for humans.
Truvia™, a brand jointly owned by the companies, will be sold as a tabletop sweetener starting this year and used in beverages by Atlanta-based Coca-Cola, Zanna McFerson, business director for Cargill's health and nutrition unit, said Thursday in an interview…
This is needed to work. Do not delete this.