The best sweetness comes from nature. Truvía® sweetener is natural, great-tasting sweetness born from the leaves of the stevia plant.

Hands holding stevia leaves Stevia. The leaf with a sweet side.

When picking your sweetener, consider the stevia plant. After all, it was picked from the earth, making Truvía® sweetener sweet from the start.

Water. Sunshine. Nutrients from soil. That’s the simple diet of the stevia plant. And that’s what it takes to make this little leaf so naturally sweet come harvest time.

From Field to Table

In six stages, the sweetness of stevia makes the journey from harvest to your kitchen. By always following this series of steps, we ensure we obtain the best tasting part of the stevia leaf.

Stevia plant Stevia plant

The stevia plant is native to Paraguay, where people have grown, harvested and used it as a sweetener for hundreds of years. Today, it is grown in Asia and South America due to its need for long hours of daylight, water and warmth.

Sprinkled, stirred or baked. Naturally.

Truvía® Natural Sweetener

It may be one little leaf, but it’s the key to a sweeter life. Truvía® natural sweetener is great-tasting, zero-calorie sweetness born from the leaves of the stevia plant. Every sweet opportunity – from that morning cup of coffee or an addition to your family recipe – can be made even sweeter by using Truvía® natural sweetener. It’s nature’s way of telling you that sweetness can come from the ground up.

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Truvía® Brown Sugar Blend

Creating baked goods with fewer calories shouldn't mean giving up on good taste. With Truvía® Brown Sugar Blend, you can keep that pan of bars devilishly sweet, and those family-famous cookies as succulent as ever—with 75% less calories. Go ahead, add Truvía® Brown Sugar Blend to all your favorite recipes. It's sure to be the perfect amount of that sweet, brown sugar taste you love.

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Truvía® Baking Blend

All those handwritten index cards that you keep in your recipe box? Truvía® sweetener understands the generations of work it took to pass them down. With Truvía® Baking Blend, you’ll only have to keep one thing in mind. Whenever you sweeten with it, you’ll be eliminating 75% of the calories. Still the same flavor, browning and texture that people you bake for expect. And the tastiness of a recipe that stands the test of time.

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Truvía® Natural Sweetener Ingredients


Erythritol is a sugar alcohol found naturally in various fruits such as grapes and melons. Erythritol is a natural, non-caloric sweetener, used as an ingredient that provides bulk for Truvía® natural sweetener.

Stevia Leaf Extract

The extract comes from the leaves of the stevia plant, which was discovered hundreds of years ago in Paraguay and has been used worldwide for decades. Truvía® stevia leaf extract is a high purity and consistent sweetener containing the best tasting parts of the stevia leaf.

Natural Flavors

Natural flavors are used to bring out the best of Truvía® natural sweetener, like pepper or salt or any other spice that would be used to enhance the taste of food.

Is Truvía® Sweetener...


Yes. Truvía® natural sweetener, Truvía® Baking Blend and Truvía® Brown Sugar Blend are PARVE.


Yes. Truvía® natural sweetener, Truvía® Baking Blend and Truvía® Brown Sugar Blend do not contain any gluten.

Diabetic Friendly?

Studies show that consumption of Truvía® natural sweetener has no effect on the glycemic index and is well tolerated by type 2 diabetics. Truvía® Brown Sugar Blend contains 1 gram of sugar per ½ teaspoon. Truvía® Baking Blend contains less than 1 gram of sugar per ½ teaspoon.


Yes. The natural flavors in Truvía® natural sweetener do not contain monosodium glutamate (MSG). Truvía® Baking Blend and Truvía® Brown Sugar Blend are also MSG-free.


Yes. Truvía® natural sweetener is made from three natural ingredients: stevia leaf extract that comes from best-tasting components of the stevia plant; erythritol, a sugar alcohol found naturally in various fruits; and natural flavors. Truvía® Baking Blend is a mix of erythritol, stevia leaf extract and sugar.